TechOTD developed Helthro — a comprehensive health news and wellness platform delivering evidence-based health journalism across India in both Hindi and English. Covering diseases, hospitals, pharmaceuticals, medical research, health policy, and lifestyle wellness through articles, videos, podcasts, and web stories, Helthro brings credible public health information to millions.
Evidence-based health news and wellness media platform in Hindi and English.
Health journalism in India requires balancing scientific accuracy with accessibility — particularly for a Hindi-speaking audience where health misinformation is widespread. Our primary challenge was building a bilingual CMS that enables editors to publish accurately in both Hindi and English without duplicating editorial effort. We built a content categorisation system across health verticals — disease coverage, hospital news, pharmaceuticals, policy, research, and wellness — with tag-based discovery and topic-based newsletters. SEO infrastructure was built to maximise organic reach for health queries across both Hindi and English search results. Web stories, podcasts, and video hosting were integrated natively to support diverse content formats. A weekly editorial digest system with spam-free subscription management was built to keep readers engaged without overwhelming them.
TechOTD built Helthro to make evidence-based health journalism accessible across India — in Hindi and English — so every reader can access accurate health information, understand medical developments, and make informed health decisions.
“Helthro has become a trusted health media destination. TechOTD built a platform that handles high editorial output across multiple content types and two languages without any performance degradation. Our readers appreciate the clean, trustworthy reading experience and the platform's ability to surface relevant health content quickly. The newsletter system has built a highly engaged subscriber base.”
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